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My Company Today
focuses on the processes
of business and helps
senior managers better
utilize resources.


Small and medium size firms,
(SMEs) are building mass,
often expanding outside of
their original four walls and

require an especially strong
focus on staff management
and compensation.

Equally as important are 
some or all of the following
key elements to ensure
success.

For most companies,
these areas include:

 

Download a list of the most
Common myths of marketing
to small business — click here
(PDF file)


• Employee
utilization
and morale
Financial
resource
conservation
and utilization
Channeled
marketing into
two or three key
areas
IT applications
that improve the
process without
strangling the
organization
Constantly
improving client
relationship
management
Monitoring of the competitive
environment
Ability to adopt to new product
offerings or
situations
Generational
shifting of control without trauma

Through special
reports, updates and
news items, My
Company Today
 
helps senior
managers develop the
type of organization
able to weather the
changing world of 21st
Century commerce.
Each issue will offer
advice, suggestions
and hints from
successful managers
just like its readers.
Experts from across
the information and
business spectrum
will also appear from
time-to-time with
cogent advice and
suggestions.

July 2008 Issue

Retailers are warming to new "on-the-go meal in a bottle" created, marketed by two Houston, TX women.
The framework, called the Marketing PR Lead-Gen Process(sm) is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles.
The product combines automated exit interviews, surveys of surviving employees, risk assessment, a severance calculator and a variety of other capabilities intended to help organizations deal with the repercussions of reductions in force (RIFs).
Today, business leaders are focused on team success, persuasion and influence with an emphasis on coaching over managing.
Put simply, it is placing a marketing message on a transactional document like an invoice or statement.
Using staggered hours, short shifts gaining favor.
Two pundits argue that sales people are hiding their roles by claiming to be consultants.
Self-promotion is one of the keys to advancement often overlooked by managers.
Aligning personal goals with career goals has never been more difficult than it is today.
Although people know that relationships matter in business, most believe that logic, numbers, and facts are what really count.

 Health savings account (HSA) info - www.hsafinder.com
   
 How to improve the profitability of small firms, including finance, marketing, healthcare - www.2sbdigest.com
   
 Small business info to improve operations - www.mybusinesschronicle.com
   
 Human resource management guidance to improve vital functional areas - www.managingyourhr.com
   
 Small business process management and operational support - www.mycompanychronicle.com
   
 Small business management info for enterprises with less than 100 employees - mycompanytoday.com
   
 Home-based businesses see new ways to improve profitability and refine operational processes - www.sohobizdigest.com
   
 Home-based business processes to improve operations, reduce costs and expand marketing - www.homebasedbusinessdigest.com
   
 Proven methods to improve profits, reduce costs and expand markets - for small to medium size companies - www.sbprofits.com
   
 Find, access and market small to large corporations and individuals in the healthcare, corporate and consumer sectors - www.is-incorp.com
   
 Small to medium-size company managers can access travel information specifically geared to their needs - www.travelforsmallbiz.com
   
 Managing HSA insurance, custodial accounts and personal health is the focus of this unique website and newsletter - www.4hsausers.com
   
 For small to medium-size businesses, hints, suggestions, and methodologies to improve operations, marketing HR, etc. - www.sbtimes.com
   
 Direct access to the best value in health savings accounts and other healthcare insurance - www.2hsa.com