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My Company Today
focuses on the processes
of business and helps
senior managers better
utilize resources.
Small and medium size firms,
(SMEs) are building mass,
often expanding outside of
their original four walls and
require an especially strong
focus on staff management
and compensation. Equally as important are
some or all of the following
key elements to ensure
success. For most companies,
these areas include: | | 
Download a list of the most
Common myths of marketing to small business — click here
(PDF file) |
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| • | Employee
utilization
and morale | | • | Financial
resource
conservation
and utilization | | • | Channeled
marketing into
two or three key
areas | | • | IT applications
that improve the
process without
strangling the
organization | | • | Constantly
improving client
relationship
management | | • | Monitoring of the competitive
environment | | • | Ability to adopt to new product
offerings or
situations | | • | Generational
shifting of control without trauma |
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Through special
reports, updates and
news items, My
Company Today
helps senior
managers develop the
type of organization
able to weather the
changing world of 21st
Century commerce.
Each issue will offer
advice, suggestions
and hints from
successful managers
just like its readers.
Experts from across
the information and
business spectrum
will also appear from
time-to-time with
cogent advice and
suggestions. |
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|  | Retailers are warming to new "on-the-go meal in a bottle" created, marketed by two Houston, TX women. | | | | | | The framework, called the Marketing PR Lead-Gen Process(sm) is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles. | | | | | | The product combines automated exit interviews, surveys of surviving employees, risk assessment, a severance calculator and a variety of other capabilities intended to help organizations deal with the repercussions of reductions in force (RIFs). | | | | | | Today, business leaders are focused on team success, persuasion and influence with an emphasis on coaching over managing. | | | | | | Put simply, it is placing a marketing message on a transactional document like an invoice or statement. | | | | | | Using staggered hours, short shifts gaining favor. | | | | | | Two pundits argue that sales people are hiding their roles by claiming to be consultants. | | | | | | Self-promotion is one of the keys to advancement often overlooked by managers. | | | | | | Aligning personal goals with career goals has never been more difficult than it is today. | | | | | | Although people know that relationships matter in business, most believe that logic, numbers, and facts are what really count. | | | |
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